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20 Pre Production Steps

Creating Video Content


now whether you actually do all of this or not it will reflect on the ability of our team to produce what you imagine producing.

So, plan on spending as much time coming up with

1. description of a specific target audiences (3-5 different ones),

2. a script outline of things that will be covered (items that you know enough about to communicate, live)

3. create one or more scenes, for each of the items that correlates to the script outline in 2. (above) this is the story board used to setup what is needed for each segment.

5. annotate the story board (3. above) by adding a shot list of clips, websites, and other pre-produced clips that are sequenced into the scenes.

I can help with some of this, on the spot and we can obviously, just record what you want to try and do, as a test to see what you already have and then decide whether it meets your standards or not. I'm not looking to waste time on half baked ideas that you are not able to pull off without some pre-production. So, the quick take will give us your starting point. And we can move on from there.

Minimally, I do need to be able to talk to you about aspects involved in the pre-production processes. So, your investment means you will take 1/2hr or more and go through much of the:

thank you very much!


Below find 17 of the best video content ideas:

  • Vlog
  • Behind-the-Scenes/Company Culture
  • Interview/Q&A
  • Webinar
  • Event
  • Presentation
  • Tutorial/How To
  • Product Review
  • Testimonial
  • Animation
  • Live Streaming
  • Brand Film
  • Video Emails
  • 360
  • User-Generated Content
  • Contests/Giveaways
  • Personalized Video

There’s no way you’ll get a good broadcast if you don’t have a solid strategy to guide your efforts from the get-go – something that becomes painfully obvious when it comes to streaming. When you are shooting a live video, everything you improvise on the spot is irreversible, and it could change everything!

I know what you’re thinking: Isn’t the beauty of video streaming is that it's spontaneous and authentic? Yes, of course it is. That’s why you shouldn’t be memorizing a script or acting out a scene – both big no-nos for live broadcasts. However, it is extremely advisable to have a well-developed content structure to shape your stream.

You should know:

  • Whom you will be speaking to
  • What the characteristics of your target audience are
  • What your audience is interested in knowing or learning
  • Your topic upside down!
  • And, most importantly, what you should give them to keep them interested and watching

Again, it's not about making a script; it's more about creating an outline. If you have a clear understanding of what the main topics of conversation will be and what comes next, you’ll be able to navigate through the live stream confidently and without awkward pauses.

Finally, make sure that you can identify what your main goal is for the broadcast:

  • Are you planning to present a specific product to raise your sales rates?
  • Do you want to increase awareness for your brand?
  • Do you want to grow your follower count?

Get a clear picture early on about what you want to achieve, and use that goal to shape the broadcast’s preparations. Your stream could be merely informative, or maybe you want to start a conversation with your audience and gain some insights about them. Perhaps you just want people to see a more relatable side to your brand.

Whatever it is, define your goal prior to the live stream, create and program your stream’s content around that goal, and make sure you know the type of audience you’ll be engaging. Things will go much more smoothly that way!

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